App Marketing

The app marketplace changes fast. It’s vulnerable not only to disruptive and game-changing apps (pun intended), as is evidenced by the recent uber-success of Pokemon Go, but also to shifts in direction on the part of the companies that underlie it, namely Google and Apple.  The recent news that Apple’s App Store has cut its… Read more

A soft launch is an effective method of testing and analyzing the market before launching an app at full capacity. It allows app developers to save money and time, develop a marketing strategy, and predict future profits. The mobile network GoWide shares 4 aspects app developers should consider before the soft launch stage, as well… Read more

App marketing is getting harder. Granted, there are many new opportunities – emerging foreign markets and an expanding array of monetization methods are two examples – but there’s also a lot of competition. In July 2015, there were reportedly 1,600,000 apps available to download in the Google App Store. That’s a figure that’s increasing by… Read more

As a shrewd appreneur, eager to notch up your download stats, the prospect of entering foreign markets can be a little daunting. It’s an exciting thought too, but daunting is the first word that springs to mind.  Yet if you’re like most developers, the potential opportunities are now too big to ignore. The number of… Read more

You have a great app, and now you’re planning to invest additional time and money into making an awesome app preview video that shows what your app can do. With approximately 1.6 million apps in the Google Play Store and 1.5 million apps in the Apple App Store, preview videos can definitely help your app… Read more

  Real Appreneurs Share How They Won Big in the App Store  The popularity of mobile apps has absolutely exploded in recent years. There are literally thousands of new apps in the marketplace every day. Many developers work incredibly hard to develop these apps – we’re talking blood, sweat, and maybe even tears.  Yet, the… Read more